Search Engine Optimization, or SEO for short is not something that you can do once and rest till eternity. The world’s biggest search engine Google keeps on updating their algorithm due to which you’ll find the top results for the same keyword changing after some time. Though this improves the experience of the people who are searching, as a website owner, one would have to keep making changes to their SEO efforts. Let us look how you can tackle the Google’s algorithm changes for SEO in 2020-
Finding New Keywords and Putting Them in Naturally
As the year progresses, new trends suddenly pop up, giving the whole world some new things, and some new words. For website owners, this gives them some new keywords. One must remember that keywords are probably the most integral part of one’s SEO, and finding new, useful keywords needs some good research and focus. Once you find them, use them in your website’s content as if they are naturally being integrated in it. In simple words, do not make it look as if you are grinding the keywords in your website’s content.
Linking Your Website Properly
Strong backlinks (wherein you link your website’s links in other websites) are still the forefront of off-page SEO. This helps you get more viewers into your website and make your website get a better Google ranking. Try and get your website back linked on websites which have a stronger authority to make a better impact. Secondly, do not keep a lot of outbound links because too much of them impact your ranking negatively. Also, concentrate on keeping relevant inter-website links in relevant articles. Try to get links from website such as:
– Yellow pages: The Google for finding your business on local business.
– TripAdvisor: Wonderful website to get local customer for hotels, restaurants, guest houses etc.
– Whats On Web: Awesome web directory to promote your website for free. Select your niche and submit your website.
Content and Readability
Content is the main driving force behind getting people interested in your website. This time around, you should remember to make your content longer. The average words for the top Google searches is about 1900, keep that in mind. But remember, do not go for duplicate content just because you want to keep your word limit maintained. That does not bode well with Google apparently. Use Google Search Console to determine problems of such kind. Adding multimedia to your content helps a lot according to research. Finally, remember to check the feasibility of your website. Install Toast SEO in your WordPress website. It comes with a readability checker. Otherwise, use other such checkers available on the internet.
Healthier Website Performance
There are various things you can inculcate to improve your website’s performance. First and foremost check your website’s page loading speed. For that, use PageSpeed Insights for checking your website’s speed. Secondly, if you manually install any plugins, always check for malware as that might reduce your website’s loading speed by a lot. Thirdly, optimisation of your website’s visual content is also important. It is necessary that you place them on your website in such a way that every viewer of yours get to see it. It also bodes well with Google.